Provider & healthcare business rules
Advertising Guidelines
Medi-Bay aims to give patients accurate, trustworthy information while giving healthcare providers an effective platform to promote their services. This is what may — and may not — be published.
By submitting a listing, article or advertisement, you agree to comply with these guidelines.
On this page
01. Who can advertise
We welcome listings from organisations and professionals involved in healthcare and wellbeing, including:
Other healthcare-related businesses may be approved by Medi-Bay on a case-by-case basis.
02. Accuracy of information
All information submitted must be accurate, truthful and current. You are responsible for ensuring that:
Business details are correct
Contact information is current
Opening hours are accurate
Qualifications and registrations are genuine
Claims can be substantiated
Pricing information, where provided, is accurate
Misleading or false information may result in removal of your listing.
03. Professional standards
Healthcare providers must comply with the laws, regulations and professional standards applicable in their country or region. Where applicable, providers should maintain appropriate registration, licences and professional indemnity insurance.
04. Advertising claims
Advertising must be honest and evidence-based. Do not make claims that cannot be supported.
Not permitted
Guaranteed cures
Miracle treatments
“Best in the world” or “100% success”
Unsupported health claims
Misleading before-and-after statements
Exaggerated patient outcomes
Comparative advertising that unfairly criticises competitors is not permitted.
05. Testimonials & Reviews
If testimonials are used, they must comply with applicable laws and professional advertising standards. Providers are responsible for ensuring they have permission to publish any testimonial or image.
Fake reviews or fabricated testimonials are strictly prohibited.
06. Images
Images should:
Accurately represent your business
Be professional in appearance
Be owned by you or properly licensed
Not infringe copyright
Respect patient privacy
Do not upload photographs of identifiable patients without their written consent.
07. Patient Privacy
Never publish confidential patient information. Remove or anonymise all identifying information before submitting case studies or images. Providers are responsible for complying with applicable privacy legislation.
08. Copyright
Only submit content that you own or have permission to use. By submitting content, you confirm that you have the necessary rights to publish it.
You retain ownership of your material but grant Medi-Bay a non-exclusive licence to display and promote it as part of your listing or advertising.
09. Articles
Promotion Bundle subscribers may receive a dedicated article. Articles should:
Educate readers
Provide useful information
Accurately describe services
Avoid excessive promotional language
Be written in plain English
Comply with applicable healthcare advertising laws
Medi-Bay may edit articles for grammar, readability, formatting and search engine optimisation while preserving their intended meaning.
10. Links
Links may direct users to official practice websites, appointment booking systems, patient information pages, or professional social media pages.
Links to malicious, deceptive or unrelated websites are prohibited.
11. Prohibited Content
The following content is strictly prohibited and will result in listing rejection or immediate removal:
Unlawful material
Misleading advertising
Discrimination or hate speech
Offensive or abusive content
Sexually explicit material
Graphic imagery unrelated to healthcare
Spam
Malicious software
Fraudulent services
Counterfeit products
Unauthorised trademark use
Unsafe medical a11. dvice
12. Medicines & therapeutic goods
Jurisdiction-dependent
Advertising must comply with the laws of the relevant jurisdiction. Prescription medicines, therapeutic goods and regulated medical products must only be promoted where legally permitted.
Medi-Bay reserves the right to refuse advertising that may breach healthcare advertising legislation.
13. Editorial independence
Advertising does not influence Medi-Bay’s editorial content. Educational articles are developed independently unless clearly identified as sponsored content.
14. Review process
Every submission may be reviewed before publication. Medi-Bay may:
CLARIFY
Request clarification on submitted information
VERIFY
Request supporting evidence for claims made
FORMAT
Edit formatting, spelling and grammar
DECLINE
Reject submissions that don’t meet these guidelines
REMOVE
Remove published material if concerns arise
15. Suspension or removal
Listings may be suspended or removed if:
Information is false or misleading
Professional registration has lapsed or been revoked
Complaints indicate serious inaccuracies
Advertising breaches these guidelines
Content becomes unlawful
Payment obligations for paid services are not met
Do not upload photographs of identifiable patients without their written consent.
16. Reporting concerns
Users may report inaccurate listings or inappropriate advertising. Where appropriate, Medi-Bay will investigate and may contact the advertiser for clarification.
17. Changes to these guidelines
These guidelines may be updated periodically to reflect changes in legislation, healthcare standards or platform policies. Continued use of Medi-Bay constitutes acceptance of the current version.
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